KEURIG, K-ICED

Introducing the new K + ICED™ brewer. Full-flavored hot coffee and refreshing iced – always easy, always right. Whether it’s a cup of hot to start the day off or an iced to take an afternoon break, now you finally can have both with the ease of Keurig®. The innovative Brew Over Ice feature automatically adjusts brew temperature starting hotter to help extract full flavor, then cooling down so there’s less ice melt for vibrant, balanced flavor – all in just two minutes.

Campaign

Executive Creative Director / Yo Umeda

Associate Creative Director / Marcos Cantos

Production Designer / Nathan Beaman

Integrated Producer / Melissa Kosmaczewski